Started in the field,
completed as systems
We start from the instincts gained by welcoming travelers in person, and turn that experience into systems that deliver the same quality to everyone.
ABOUT HANSEI T&L
About
Twenty years of design expertise built in the field, now carried into tourism and travel technology.
VISION
Travel is not a matter of instinct.
It is a matter of structure.
Founded in Chicago in 2005, Hansei T&L has designed travel content and service structures around each customer's purpose.
After moving its headquarters to Busan in 2015, the company established its corporate R&D center, the Smart Tourism Institute, and has led the digital transformation of regional tourism by building and operating tour pass and smart tourism city platforms.
Today Hansei T&L is an IT company specializing in smart tourism and smart mobility, designing travelers' routes and journeys through technology.
- Company
- Hansei T&L, Inc.
- CEO
- Jae-hong Park
- Founded
- 2005, Chicago, USA · HQ moved to Busan in 2015
- Business areas
- Smart tourism platforms · Smart mobility · Research & planning · Certification & training design
- R&D Center
- Smart Tourism Institute
- Headquarters
- #101 Orange Business Park, 99 Geumjeong-ro, Geumjeong-gu, Busan, Korea
- Contact
- T. 051-961-5004 · biz@hanseitnl.kr
SPIRIT · PHILOSOPHY · VISION · GOAL
Twenty years of principle:
keeping travel true to its essence
We believe travel is not simply visiting a place, but an experience that writes a new page in life. That belief drives Hansei T&L's technology and business.
Started in the field,
From counting tourists
to reading travelers
Rather than stopping at visitor counts, we read the context of what travelers want and where they stay — and change how regional tourism is structured.
Building the framework
for local tourism in Korea
On a path that has led from travel to smart tourism, research and certification, we build systems that let regions understand and welcome travelers on their own.
Tourism and mobility
as one seamless flow
Smart tourism is completed by mobility. By connecting tourism platforms with smart mobility, we design seamless journeys from departure to return.
R&D CENTER
R&D Center
Smart Tourism Institute
An R&D-driven institute bridging theory and policy. Drawing on hands-on experience in transforming regional tourism and academic expertise, it researches the smart tourism ecosystem with public agencies, local governments and universities.
- Founded
- 2015
- Research fields
- Smart tourism policy · Tourism data analysis · Smart mobility
- Projects
- Smart tourism city master plans · Regional tourism digital transformation · Certification & training design
- In-house products
- SMART TOUR MASTER · SMART TOUR PASS
HISTORY
Unchanging principles, continuous growth
- 2026Became an IT company specializing in smart tourism and smart mobility (travel business transferred to Vrum Korea, Inc.) Built the Zentle, GajaBusan.com and POLARIS platforms
- 2025Launched SMART TOUR PASS V1.0 · Introduced the Professional Tour Guide Certification Affiliate Vrum Korea, Inc. established
- 2024Launched SMART TOUR MASTER V1.0
- 2023Selected as operator of the Jeonnam J-TasS platform
- 2022Built and operates the VISIT BUSAN PASS platform Smart tourism policy study for Miryang City
- 2021Culture & Tourism Smart City project, Busanjin-gu (Ministry of Land, Infrastructure and Transport) Smart tourism strategy and feasibility study for Yeongdeok County
- 2020Culture & Tourism Smart City project, Suyeong-gu, Busan (Ministry of Land, Infrastructure and Transport) Smart tourism city design and implementation plans for Gangjin, Gwangju Metropolitan City and Nam-gu, Gwangju
- 2019Company renamed Hansei T&L, Inc. · Built the Seonbi Story Tour Card (Gyeongbuk) Smart tourism city design and implementation plans for Gyeongju and Ulsan
- 2018Developed and operated the Busan Tour Card Smart tourism city design and implementation plan for Tongyeong
- 2017Launched Korea's first mobile tour pass, Busan City Pass
- 2016Opened GajaBusan.com · Subsidiary Pass&Trip, Inc. established
- 2015HQ moved to Busan · Corporate R&D center, the Smart Tourism Institute, established
- 2007Registered as Hanatour's partner for exclusive Americas products
- 2006Launched GajaChicago.com
- 2005Hansei Tour founded in Chicago, USA
LOCATION
Location
99 Geumjeong-ro, Geumjeong-gu, Busan
#101 Orange Business Park (Jangjeon-dong)
T. 051-961-5004 · F. 051-955-2522